I like solving problems. Throughout my career, I have been driven by my intellectual curiosity to find answers to a variety of questions. Whether it’s the development of the perfect paid and organic social media strategy for a brand or figuring out a client’s unique business DNA.
Specialties: Strategy Development, Branding and Identity, Marketing Consultancy, Social Media Marketing, Art Direction, Interpreting Artwork for the General Public, Creative thinker balancing Artistry with Audience Appeal.
My „career“ experience and skills go back to my childhood. For my 6th birthday, my parents gave me a make-believe shop. It included wooden goods and play money. First of all, I got rid of the fake currency and later on, after looking in the pitty full faces of my family, buying wooden bananas and putting them back in the store as they thought I don’t look, I decided to focus on better products. Something that somebody out there would love to spend money on.
Homemade caramels came up to my mind. It was summer, all the kids were out on the playing ground, they loved goodies and they had pocket money. As soon as I recognized my target audience and their need I started the production. But I wanted it to be real, not just a little peanut with a couple of caramels selling cheap- I wanted to add value to the product. I did a logo, Anas homemade deliciousness, and proper packaging. The kids were fond of the caramels, so they bought a lot. And even grownups came and loved this little business lady with the sweet labeled goodie boxes and the serious face expression. Soon the pocket money was spent though and I ran out of clients. Was that the end of my journey or did a new one just began?
After two days of hard thinking, I had a breakthrough idea. Advertising – I took pan and paper and did a flyer for my caramels that I wanted to mount on the other playing grounds of the neighborhood.
And since I needed support I asked a couple of kids to help me with the flyers and rewarded them with candy. My business started to roll again and at the end of summer, I had a full piggybank and a lot of new friends who loved my caramels. I even thought about designing some t-shirts with my Logo but then the school year started again.
What I experienced this summer was the magic world of branding and marketing. A passion for identifying people’s needs, uncovering business pain points and developing a strategic solution was born.
I studied Communications Design in order to help and inspire people. I develop strategies for companies with a focus on how to create a brand identity and a sustainable relation to the target audience. In the past 14 years, I led corporations through the process on how to communicate their brands in memorable, engaging, and high personality ways so that they will attract the right audiences and move them toward their core goals.
I believe that we don’t just buy “stuff.” We don’t make decisions based on features and benefits. We make decisions based on emotion, “gut feels” and brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, yes. I need more of THAT.”
Whether it’s an email, post, or a landing page visit, it’s all about how we can add value to the customer’s experience. Loyalty isn’t built through discount codes; it’s built through human interactions and affection. And so I implement this in my work every day.
I believe that nothing exists on its own, existence is the property of interaction. That’s why I wear a lot of hats and I love that—I’m a marketing specialist, a social media strategist, an art director, a graphic designer, an illustrator, a project manager, and a magician in building presentations. In short, I design and execute digital marketing.
My intellectual curiosity drives me to be a lifelong learner, too. Whenever necessary I take the chance to update my knowledge and stay in the loop of my industry.
By the way, I’m also very good at Karaoke and always up for a walk to clear my mind.