„To see and be seen.“
Essilor, one of the largest manufacturers of optician lenses in Europe, provides specially tailored ad campaigns to its customers covering a wide range of media.
This includes poster and flyer designs, print and in-store ads and ready-to-go motives for social media. This strategy proved to be highly successful in improving sales.
A challenge was to research and identify a wide range of target groups in order to specify the thematic and visual language. Subsequently, within the constraints of the CI, campaigns were designed and implemented for each target across all media simultaneously and could even be locally customized.