Sustainable Fashion
„Make a difference.“
For House of Aim, a sustainable activewear label, we created a simple, sophisticated rebranding strategy that balances the active sporty component of the brand and the sustainable background. We also developed a tone of voice and visual guidelines that convey this sensibility in words and images.
This new approach was implemented in the social media strategy. To help a consistent personalized communication with the audience we created an email marketing strategy and e-mail flows for different purposes and stages of the marketing funnel.
