• Framework
  • Visual Strategy
  • Art Direction & Design
  • Mood Boards
  • Label Design
  • Postcards


Keep calm and go cycling.“

A great way to set up a unified, visual identity is to create a mood board. It’s a wonderful possibility to show how you want people to feel when they interact with your business and products.  You can define different brand emotions and let all the elements of your brand design work together in order to create these emotions. It’s also a very helpful tool when you are in the process of developing new products and like to visualize the potential target audience.

Here is an example of illustrated mood boards, we created for our client „Parallel Cycle“, a sustainable fashion brand, on the topic of sustainability and Bicycle trends in urban areas. These mood boards helped the brand to understand the target audience they wanted to reach out to, visualize their needs and integrate these insights while planning a new product line.

Post Card
Parallel Cycle Label

More work

Sustainable Fashion Brand
House of Aim
Logo Lernhilfe
Logo Lernhilfe
Bärlinski Marketing Concept