Industry
Fashion
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- Framework
- Visual Strategy
- Art Direction & Design
- Mood Boards
- Label Design
- Postcards
PARALLEL CYCLE
„Keep calm and go cycling.“
A great way to set up a unified, visual identity is to create a mood board. It’s a wonderful possibility to show how you want people to feel when they interact with your business and products. You can define different brand emotions and let all the elements of your brand design work together in order to create these emotions. It’s also a very helpful tool when you are in the process of developing new products and like to visualize the potential target audience.